K18 Hair
Objective
K18 is a newly launched haircare brand rooted in science and biotech. With a growing organic account of 2,000 followers and roughly 500,000 views, K18 decided it was the perfect time to launch its first paid campaign. The main goal of awareness would be measured in hashtag views, follower growth and video views.
Result
Views: 27M
Engagement: 20K
Brand Hastag Reach: 73M
Sephora
Objective
Sephora, a global retailer of leading beauty brands, has long used multi-tier influenscer to build awareness and excitement around its brand. Sephora had its eye on creating an even stronger presence in Malaysia, Thailand, and Australia to increase app installs. The result is significant compared to other metric.
Result
Brand Performance: +18%
Conversion Rate: +134%
Conversion Scale: x4.13
Ray-Ban
Objective
Ray-Ban is a world-known leader in sun and prescription eyewear for generations providing timeless style, authenticity and premium lenses and frames. It uses micro-influencers to maximise awareness, reach, and engagement through a joyful and authentic campaign that would flood for You feeds globally.
Result
Views: 15.3B
Engagement: 1.2M
Brand Hashtag Create: 3.2M
Philips
Objective
Philips AirFryer is a revolutionary technology designed for new-age cooking. The brand utilizes influencers to raise mass awareness with 23-38-year-old family and to drive the penetration of Philips AirFryer in the kitchenware category.
Result
Impressions: 19.5M
Engagement: 576K
Site Click: 25K
Hewlett-Packard
Objective
For a household name like HP, brand safety is paramount. The tech giant was looking for new channels to promote its laptops while making sure it only showed up next to suitable content. So we partnered together on a campaign launch that integrated a 3rd party brand safety solution.
Result
Users Reach: 7M
Ad Recall: 3.8%
Website Redirection: 43%
Maggi
Objective
MAGGI is an international brand known for its seasonings, instant soups, and noodles. For this campaign, the brand was looking to promote its new range of instant noodles in SEA, with flavors like Laksa Warisan, Ayam Bakar and Tom Yummz. The noodles feature tongue-numbing spiciness from Malaysia's small but mighty chili api, guaranteed to wow customers that are seeking that extra bit of spice in their noodles.
Result
Views: 12M
Ad Recall: 528K
View Through Rate: 30.5%
Zalora
Objective
In Southeast Asia where shopping is a way of life, e-commerce fashion brand ZALORA is a byword for style. As one of the leading business-to-consumer (B2C) platforms in SEA, the brand prides itself on harnessing data analytics to stay ahead of trends and meet customers’ evolving needs. So it came as no surprise when they decided to harness the power of micro & nano-influencers to boost its online brand presence.
Result
Customer Acquisition Cost: -14%
Cost Per Acquisition: -72%
Conversion Scale: x1.7
KFC
Objective
KFC occasionally introduced its limited-time-only, menu. Intending to promote the return of these popular menu items to as many people as possible, KFC came to utilizing nano & micro-influencers for a campaign based on awareness and buzz, as this seems to be a growing trend and KFC had been able to get a great result out of it.
Result
CPM savings: 54.9%
Brand Awareness: +21.2%
Ad Recall: 33.8%
Hyundai
Objective
When Hyundai launched the first-ever, fully electric IONIQ 6, they partnered with influencers to tap into the social-first audiences native to the platform. The strategy? Drive awareness and video views through a diverse set of entertaining, creator-led video ads. Most importantly, they wanted to create fun, entertaining content through the Hyundai lens.
Result
Impressions: 242M
Ad Recall: 31.46M
Brand Awareness: 8.5M